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Sweden: First Impressions

October 1989

Sweden is pretty expensive, particularly for alcohol. Teetotalers are heavy contributors to political parties, so a draft beer costs $7! Actually, there are 4 strengths of beer: Lattol, Folkol, Mellanol, and Starkol – that's the price of Starkol, the strongest. The weakest draft, Lattol, "only" costs $2.50. It is less expensive in the "state stores," Systembolagets, where a bottle can be purchased for $1.50.

Although Sweden makes it expensive to buy booze, they are very efficient at selling it to you. The Systembolagets are highly automated – when you go in, you take a ticket and wait for your number to appear on a large display which also tells you which counter (there may be a dozen or more) to go to. (Recall, this was 1989!)

A Big Mac (or equivalent, e.g., a "Big Clock," at "the Clock") costs $4. However, you can get a transit pass for anywhere within 20 miles of the city for $30 for a month. And it’s probably the only country in the world where you can take a hot air balloon ride over a capital city; the airport is far enough out in the countryside that they’re not a hazard.

A random observation: there are fewer blondes than I expected but more redheads.

© Copyright 2000 Jack Ludwick - All Rights Reserved

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